When selling a propery, whether through an estate agent or privately, the seller needs to do some important groundwork first.
Understand What You Are Selling
Put yourself in the buyer's shoes for a moment.
A buyer will come to your property based on the marketing the seller or the estate agent has done. A certain expectation has been created, and the buyer's response will be determined by how well the property meets those expectations.
Sellers have to identify exactly what makes the home special. If you were a potential buyer, what aspect would convince you to prefer this property above the rest?
Take your time, relax, and remember the feelings you experience when you first walked into your home. Chances are, your ideal buyer will also be moved to buy your house for the same reasons you did!
Make a list of all the positive features of the property. Make your list as personal as possible.
Ask your family to add to the list. Don't ignore the children's input. Reflect all the positive events that the members of the family has experienced in different areas of the home. These are great clues to those features that will speak loudest to a potential buyer's emotions and desires.
Your list should include the special features of each room, as well as the improvements you have made.
No, you won't be handing a copy of this list to prospective buyers, but it will remind you of what is so great about your home. The list will introduce the estate agent to your home in a very personal way, pointing to the features that the current owners have appreciated, and be an invaluable resourse for marketing materials and writing ad copy.
Prepare The Property For Sale
Make sure that the property makes a good first impression. It is important to accentuate the good features of the home and eliminate the negatives, so strongly consider staging the home for sale.
It is much more effective to allow buyers to "discover" all the home's special features themselves, than the owner or agent pointing them out like a tour guide!
Choose A Marketing Strategy
Marketing is where buyers come from. Decide on a marketing strategy that will meet your needs and desires before you start.
Keep An Open Mind
It is important to keep an open mind when it comes to suggestions from your estate agents and honest buyers. They definately don't make suggestions to insult you! See buyer feedback as a blessing. They could, after all, have simply kept quiet and you wouldn't have known about their concerns!
No home is perfect, not even yours. Be honest with yourself and value the honesty of others.
Selling Property
You could spend many months or even years selling your property, or you could find a buyer within the first five minutes. It all depends on your preparation, marketing and price
