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Selling Property At Auction

Buying And Selling Real Estate > Selling Real Estate

Selling your house by auction might be a new and often scary idea. Any owner selling residential property by auction will go through a roller-coaster of emotions and stress, so why would anyone in their right mind sell their home by auction?

As with everything in life, you have to decide if auction is the option for you. This article will look at the advantages of selling residential property by auction.

What Auctions Offer Sellers

Be the centre of attention

The mere fact that your property will be auctioned to the highest bidder serves as a catalyst to propote buyer interest.

Auction marketing involves extensive advertising features. Serious buyers will hear, read, or notice that your property is up for auction. The advertising focuses on your home exclusively.

On auction day, the focus and attention is on your property alone. All the effort, time and attention of the whole auction event is aimed at one purpose only - Selling your house.

Get true market value

A property auction will realise the true market value for your property. Your upside is not limited as with traditional residential property selling methods.

Selling residential property by auction eliminates the guesswork involved in determining the asking price for your home. The buyers decide what they are willing to pay, and you get to decide to accept their offers or not.

Control the terms and conditions
Whith an auction, you will have a predictable time-frame for a result to your sale. Your house can be sold in a matter of 21 to 30 days or less. You decide on the auction date and buyers honour act according your time limits and deadlines, not theirs.

All the conditions for the sale is set in advance - by you! There is no surprises. Buyers and sellers both know exactly what they get.

Quick sale

Selling residential property by auction is the fastest way to convert any property to immediate cash, with no extensive closing-time or suspensive conditions. So, if you find yourself in one of the many "time is of the essence" situations that often occur, selling by auctionmay be your best solution.

Cash in on the hype

An exciting atmosphere of competition and urgency created by an auction day, among highly interested buyers, can often result in a purchase price that will surpass your expectations.

Any market situation

In a sellers market where demand is high, auction marketing can capitalise on the competition between many buyers for your one property to achieve the highest possible price. In a buyer's market where supply is high, auction marketing can ensure that your property sells within your time requirements and at the true market value for your property. So, selling residential property by auction can give you advantages in any market conditions.

The buyer pays the commission!

What more needs to be said about that?!

Great buyer activity and interest

Committing to selling residential property by auction does not guarantee that you will sell your property. But if marketed properly, it does guarantee excellent buyer activity and interest. That is what sells property!

Residential Property Auctions vs Traditional Property Sales Methods

  • Auction provides catalyst to promote buyers interest
  • Price reduction encouraged to draw attntion and facilitate sale
  • Extensive advertising featuring your property exclusively
  • Minimal advertising featuring many competing properties
  • Focus is on your property alone
  • Property one of many being advertised, listed & shown
  • Realizes the property's true market value. No limit on upside potential
  • Upside potential limited by asking price
  • Eliminates guesswork in determining the asking price of property
  • Seller risks overpricing, and thus seeing little interest, or under pricing and selling for less than the true value
  • Results in 21-30 days or less
  • May remain on market for months
  • Buyers motivated to act on your time deadlines
  • Little motivation for buyers: you wait for them
  • All conditions of sale set in advance
  • Seller must negotiate all aspects of sale

Advantages Of Selling Residential Property by Auction

There are many advantages to selling residential property by auction over traditional privately negotiated sales methods. The question is if you will you be able to overcome out-dated preconceptions about auctions and try it for yourself?

Article posted by nafi on 2005-09-26 19:43:10 (viewed 831 times). Selling Property At Auction has scored 0 so far!

nafi

nafi is just another South African property owner. Real Estate in all it's forms interests nafi. He hopes to grow a healthy investment property portfolio soon!

Read all about Real Estate Information here.

- Last edited 2005-09-26 19:46:41

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