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Real Estate Advertising Explained

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What real estate adverts say and what they really mean... yes, really mean...

  • 1 1/2 BATHROOM - One bathroom, the toilet has own entrance.
  • 3 RECEPTION AREAS - Entrance hall, dining room and living room (sometimes with cabinet bar. - bar not included)
  • ARCHITECT DESIGNED - As a homework project in House Design 101.
  • ARTISTICALLY DECORATED - Full of stuff you can't use.
  • BRAND NEW DEVELOPMENT - Live with construction dust for a couple more years.
  • BREATHTAKING VIEW - Can see, and smell, rubbish dump from living room.
  • CLOSE TO BEACH - Impossible to park from November to December.
  • CLOSE TO HEALTH CENTRES - Wake up every now and then from the ambulance sirens.
  • CLOSE TO NATURE - Property has no services.
  • CLOSE TO SCHOOL - The lunch break din is deafening.
  • COMPACT - Tiny house.
  • CONTEMPORARY FEELING - House has no woodwork, needs cleaning. (Also see OLD WORLD CHARM)
  • CONVENIENT - Property located next to highway on-ramp.
  • COZY - No room larger than 3m x 2m.
  • DECEPTIVE APPEARANCE - House looks terrible.
  • DELIGHTFUL RURAL LOCATION - Property in flight path of major air force base.
  • DUET - Half a house.
  • DUET - Sing along with neighbour in the shower.
  • EASILY MAINTAINED - Requires at least two gardeners and live-in maid.
  • ENTERTAINMENT AREA - 1/2 conca-braai on cement paving in corner of backyard.
  • ESTABLISHED GARDEN - Weeds are well rooted.
  • EXTENSIVELY MODERNIZED - House got electricity last year.
  • EXTRA: GARDEN COTTAGE - Maid's room has been tiled.
  • FAMILY HOME - Ugly, impractical, and it has 3 more bedrooms than any other house in the neighbourhood, so we hope the Waltons read this.
  • FARMHOUSE CHARM - House with uneven floors.
  • FOR THE GARDENING ENTHUSIAST - Grounds like a jungle.
  • FRIENDLY NEIGHBOURHOOD - Neighbours tend to peep over the boundary fence.
  • FULL-FLOOR CARPETS - Wood floor had borer beetle.
  • HOUSE WITH PERSONALITY - Haunted house.
  • INDIGENOUS PLANTS - Haven't got around to gardening yet.
  • LANDSCAPED - Grass grew over mound of old building sand.
  • LOCAL ENTERTAINMENT CONVENIENTLY CLOSE - Sex-workers hang around on the corner.
  • LOTS OF PARKING - Lazy homeowner paved over front lawn.
  • LOTS OF STORAGE - Garage too small for a car - store your boxes of crud here.
  • MARKET READY - Owner feels he's covered everything up.
  • MASONETTE - French for "small building".
  • MINT - Someone has spilled mouthwash on the carpet.
  • MOTIVATED SELLER - Property has been on the market for the past 5 years.
  • MOVE IN CONDITION - Front door missing from property.
  • MUCH SOUGHT AFTER - Property has been on the market at least twice before, and although we got them to buy, no one wants to keep it.
  • NEEDS TLC - House has major structural damage.
  • NEUTRAL DECOR - Property has no murals of nudes and no animal body parts permanently attached, but has turquoise walls.
  • NORTH FACING - Couldn't find anything special about this property.
  • OFFERS ACCEPTED - Owner knows his price is too high.
  • OLD WORLD CHARM - House has some woodwork, needs cleaning. (Also see CONTEMPORARY FEELING)
  • ONE OF A KIND - After this one, they decided that it wasn't such a good idea after all.
  • OUTSTANDING - House painted yellow and purple, sticks out like a sore thumb.
  • OWNER EAGER TO SELL - If the house goes within a week, the polyfilla will still be covering the cracks.
  • PEACEFUL TOWN - One-horse town.
  • PERIOD RESIDENCE - House built in the last two years.
  • QUIET, SECLUDED SETTING - On site of proposed informal settlement.
  • RARE OPPORTUNITY TO BUY - No one else wants this property.
  • RENOVATED - Patent defects nicely covered up.
  • RETIREMENT HOME - You need to have saved for a very long time to buy here.
  • ROOM TO EXTEND - Owner knows the house is too small.
  • RURAL COTTAGE - House too small for agricultural tenants.
  • SEA VIEW - If you stand on a bar stool in the spare bedroom.
  • SECLUDED - See CLOSE TO NATURE.
  • SECURITY SYSTEM - Neighbour has a dog.
  • SECURE LOCATION - Head of organised crime syndicate lives next-door.
  • SELECT NEIGHBORHOOD - House beside sewage works.
  • SOPHISTICATED CITY LIVING - House next to a noisy bar.
  • STRIKING FACADES - House is so ugly, you can't stop staring.
  • STUDENT HOUSE - Normal people wouldn't live here.
  • SWIMMING POOL - Owners demolished the windpomp at last.
  • TASTEFULLY DECORATED - Kids had food-fight a number of years ago, and it proved too difficult to clean.
  • UNSPOILED - Planning permission granted for development of the field next door.
  • UNUSUAL FEATURES - No roof.
  • UNUSUAL LOCATION - House in the path of a planned ring road.
  • UPDATED KITCHEN - Sink no longer overflows.
  • UPDATED KITCHEN - Laid new novilon.
  • USEFUL OUTBUILDINGS - No inside toilet.
  • WALKING DISTANCE FROM BEACH - You will be parked in every holyday.
  • WATER FEATURES - Geyser bursts each winter.
  • WEALTH OF PERIOD FEATURES - Outside plumbing, dry rot, rising damp and electrical circuitry best operated in rubber gloves and boots.
  • WEATHER CRACKS - Wind howls through house in winter.
  • WEEKEND COUNTRY GETAWAY - No-one can stay here for longer than a weekend at a time.
  • WELL SITUATED - In full view of neighbours in the flats next door.
  • WIDE OPEN FLOOR PLAN - Previous owner removed all supporting walls.
  • WITHIN EASY DISTANCE OF LOCAL AMENITIES - Next door to a pub and opposite a sex shop.

Article posted by Tom_Thumb on 2005-10-08 05:47:24 (viewed 843 times). Real Estate Advertising Explained has scored 0 so far!

Brick

Tom Thumb is such an expert at gardening, that he doesn't merely sport a green thumb like other gardeners. Oh no! He's GREEN ALL OVER!

Read all about Real Estate Information here.

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nafi2006-08-12 06:36:45

nafi

Real Estate Information

More advertising terms

  • AND MUCH, MUCH MORE - There is nothing else about the property that would interest you.
  • BRIGHT AND SUNNY - Blinds and curtains not included in the sale of the house
  • BRILLIANT CONCEPT - Impractical. See MAKES DRAMATIC STATEMENT.
  • CHARMING - Small. Big enough for Snow White, but the Seven Dwarfs will have to visit on the stoep.
  • COMFORTABLE - Very small. Big enough for one of the Seven Dwarfs.
  • COMPLETELY UPDATED - Avocado walls and gold long pile carpeting or vice versa.
  • CONTEMPORARY - Property is 10 years old - at least.
  • COZY - Very, very small. Barely big enough for one of the Seven Dwarfs.
  • DARING DESIGN - Basically a warehouse.
  • DISTINCTIVE - The house is a different shape and color than the others.
  • ENCHANTING - Big enough for a fairy.
  • EXECUTIVE NEIGHBORHOOD - Property is subject to exorbitant tax schedule.
  • FIXER UPPER - House needs to be demolished and rebuilt.
  • FUTURISTIC - No good reason why the house looks the way it does.
  • GOOD STARTER HOME - You won't be able to fit more than two people in the house.
  • HI-TECH - The owners saved money decorating the place by using secondhand steel shelving - those ones with the little holes your dad used to store his tools on.
  • HURRY! WON'T LAST - This building is about to collapse.
  • LOW MAINTENANCE - The property has absolutely no lawn.
  • MAKES DRAMATIC STATEMENT - Absolutely true. And the statement is: "No normal person could live like this."
  • MODERN - Improvements on this property are around 30 to 40 years old.
  • MUCH POTENTIAL - This property is as bad as they come. Steer clear unless you have a lot of money and really believe your ugly blind date had a nice personality.
  • MUST SEE TO BELIEVE - When you see this property you will realise how big a lie this advert really is.
  • NATURAL SETTING - You can forget about planting a garden. The wild animals will eat everything.
  • NEAR HOUSES OF WORSHIP - There is a fanatical denomination next door to the property.
  • ONE-OF-A-KIND - Ugly as sin.
  • PARK-LIKE SETTING - There is a sole tree on the block.
  • PRESTGIOUS - Expensive.
  • READY TO REHAB - If it does not get fixed soon, this house will fall down.
  • SECLUDED SETTING - Far away from everything.
  • SOPHISTICATED - Black walls and no windows.
  • SPACIOUS - Of average size.
  • SPRAWLING - House suffers from an inefficient floor plan.
  • STARTER HOME - Run down home. If it was a car, you'd have had to push-start it.
  • UNAFFECTED CHARM - House needs painting.
  • UNCLUTTERED DESIGN - The builders cut construction costs to the bone.
  • UNIQUE CITY HOME - House used to be a warehouse.
  • UNMATCHED - Not as good as the other homes in the area.
  • UPPER BRACKET - If you have to ask, you won't be able to afford this property.
  • WALK TO STORES - There is nowhere to park your car.
  • YOU'LL LOVE IT - Chances are that you won't.
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